Gaining further insight into the consumer and customer journey are crucial for creating increasingly effective marketing and communication strategies at a time when the Digital Experience and Physical Experience are starting to blend and overlap at an accelerated pace.

For brands, Omnichannel Digital Marketing and Analytics solutions are essential for building a personalised shopping experience and measuring the effectiveness of their initiatives.

Big Data collection must therefore include all the behavioural and profiling information gleaned from a customer’s relationship with a brand through its various digital and physical touchpoints.

Knowing your consumers and following them inside stores helps brands understand what products they seek, which attract their attention, how product communication affects purchasing decisions, and finally how to efficiently and effectively exploit physical spaces to provide a seamless brand experience.

The Woods – Digital Ecosystem is working on these solutions alongside Beabloo, the Catalan leader in Wi-Fi Analytics and Video Analytics, to create customized solutions that combine the power of WI-FI ANALYTICS, VIDEO ANALYTICS, RFID, BEACONS and ADVANCED DIGITAL SIGNAGE to provide its partners comprehensive knowledge