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Retail Management Solution

Press Retail

Gaining further insight into the consumer and customer journey are crucial for creating increasingly effective marketing and communication strategies at a time when the Digital Experience and Physical Experience are starting to blend and overlap at an accelerated pace.

For brands, Omnichannel Digital Marketing and Analytics solutions are essential for building a personalised shopping experience and measuring the effectiveness of their initiatives.

Big Data collection must therefore include all the behavioural and profiling information gleaned from a customer’s relationship with a brand through its various digital and physical touchpoints.

Knowing your consumers and following them inside stores helps brands understand what products they seek, which attract their attention, how product communication affects purchasing decisions, and finally how to efficiently and effectively exploit physical spaces to provide a seamless brand experience.

The Woods – Digital Ecosystem is working on these solutions alongside Beabloo, the Catalan leader in Wi-Fi Analytics and Video Analytics, to create customized solutions that combine the power of WI-FI ANALYTICS, VIDEO ANALYTICS, RFID, BEACONS and ADVANCED DIGITAL SIGNAGE to provide its partners comprehensive knowledge

18 March 2017,
Federico Sclip
Born in San Donà di Piave, Venice, in 1978, in the early part of his career he has gained professional experience as Marketing Communication and Media professional at some relevant national and international companies.

Since he joined media industry, he has worked in Media Strategy, Media Research and Planning, PR and Digital PR contributing to the creation and the launch of different TV Channels, Magazines Radio stations and different brands.

He has conceived, planned and oversaw the launch of most important Kids Television Channels in the italian market such as K2 ,Frisbee, Dea Kids, Dea Super and almost all local and regional TV Channels, improving his skills in network building and management.

Focusing on the future and working both for publishers and for clients, he set his mind on developing a creative process and disrupte rules in marketing and communcation business, understanding innovation and the latest trends to drive companies to a real valuable engagement and to build solid relations with customers and stakeholders.
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  • Retail Management Solution
  • A Window on to the Brand
  • Ernestomeda Touchless Experience
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  • Retail Management Solution March 18, 2017
  • A Window on to the Brand March 18, 2017
  • Ernestomeda Touchless Experience March 18, 2017
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